Crush was founded in 2003 to provide integrated marketing services for results-oriented clients. The name? Well, it pays homage to our initial winery clients who have helped make us successful. Clients in a crowded market with little perceived differentiation. In a highly competitive marketplace. Where brand is king, but direct results are necessary. For you wine rookies, ‘Crush' refers to the magical time of year that represents the transformation from grape to wine. From vine to barrel. A variety of elements play roles in producing a truly excellent wine. The same can be said for creating successful marketing solutions.
Though still quite involved in the wine business, our rapid growth and range of business experience has allowed us to expand and work with forward-looking clients in a variety of industries, including financial, real estate and technology. We remain a boutique agency; small and focused, and quick and relentless in our passion to blend brand-building creative into relevant, actionable and business-building communications that get noticed—and get results.
Because we've been on your side of the table. Tight timelines…ever-increasing ROI demands…shrinking budgets…distracted consumers. We offer a unique business-first, results oriented approach driven by rational strategic insight, emotional creative, seamless execution, and something rare in the business these days – attention to detail, true program measurement, and accountability. We combine the best of agency services with an insider's understanding of your needs. We work hard, play hard and love what we do.
John Hingley - Founder & CEO
John's 15-plus years of marketing and sales experience range from software and technology to digital distribution and online billing services to wine and gourmet items. B2B, B2C, B2B2C. Big brands. Emerging brands. The common thread? Finding creative and cost-effective solutions to reach the target customer and get results. Most recently, John served as Chief Operating Officer of wine.com, Inc., driving all of their sales, marketing, logistics and technology groups. Prior to wine.com, John held executive positions in marketing, sales and business development at scrappy start-ups as well as public companies including Mattel and The Learning Company.
Hingley is also Founder & CEO of Andiamo Systems, an affordable, powerful on-demand word-of-mouth measurement and brand monitoring firm that launched mid-2007. Check it out!
